As a newly branded B2B environmental science company, Envu sought to redefine its identity—no longer just by its product portfolio, but as a leader committed to a greater cause. Emerging from its divestment from Bayer, Envu aimed to be recognized from day one as the company shaping the environmental future.

I helped create and implement the look and feel across all eight of their business segments, positioning Envu as a force that not only serves its partners but also ensures society and nature’s greatest works will flourish. With the campaign theme, “Be a Force with Nature,” we crafted a narrative for a future where everyone thrives together.

Alongside developing the campaign, we created comprehensive toolkits designed to guide the marketing efforts across all eight segments. These were tailored to regional and language-specific needs for global implementation.

After the initial Envu brand launch, I focused primarily on the Range & Pasture business segment and product lines.

Building on the established brand identity, I was given the creative freedom to push the brand standards into fresh, innovative territories. This led to the development of a diverse range of materials, including eye-catching trade show displays, engaging print collateral, and highly targeted email campaigns—all designed to strengthen Envu's presence in the market while staying true to the core brand identity.

Additionally, I served as the art director on set for several photoshoots, building out internal image libraries that expanded Envu’s visual assets. These shoots were critical in developing a robust, consistent visual identity across various marketing channels and helped ensure that our imagery resonated with diverse regions and customer segments.